Resources

CPX Interactive and Objectivity/DB

Using Objectivity/DB, our patented and uniquely distributed data management solution, CPX Interactive has developed their leading adROIt™ ad serving platform to support targeted and personalized advertising, serving more than 30 billion impressions per month (or roughly 12,000 ad impressions and database inserts per second).

Sid Fein, executive VP of technology at CPX Interactive, says “Objectivity (is) really the leader within the class of commercially available NoSQL databases.”