USE CASE: Telco & Networking

Real-Time Consumer Churn Prevention

Business Challenge

  • High rate of subscriber churn (up to 40%)
  • New subscriber acquisition = 5 x cost of retaining existing customers
  • Churn event could be contagious

Solution

  • Identify subscribers who are at risk of defecting
  • Identify key influencers in the network to prevent churn potential

Results

  • Increase subscriber loyalty and satisfaction
  • Prevent market share erosion and increase revenues

Real-Time Consumer Churn Prevention