USE CASE: Telco & Networking

Web and Mobile Ad Targeting Systems

Business Challenge

Increase CPx

  • Deliver relevant real-time mobile ads based on location and preferences
  • Majority of ads placed currently only have a low return rate (approx 1%)

Solution

  • A flexible analytical framework for real-time customer relationship, pattern, geo-location and trend analysis
  • Improve real-time placement of ads to maximize relevance for the user.

Results

  • Improved ROI for ad placements up to 10x

Web and Mobile Ad Targeting Systems