USE CASE: Telco & Networking
Web and Mobile Ad Targeting Systems
Business ChallengeIncrease CPx
- Deliver relevant real-time mobile ads based on location and preferences
- Majority of ads placed currently only have a low return rate (approx 1%)
- A flexible analytical framework for real-time customer relationship, pattern, geo-location and trend analysis
- Improve real-time placement of ads to maximize relevance for the user.
- Improved ROI for ad placements up to 10x