Press Releases

Objectivity to Deliver Keynote at 2016 IoT Summit


San Jose, Calif., February 29, 2016 – Objectivity, Inc. will be delivering the keynote address at the 5th annual IoT Summit, produced by SensorsCon and sponsored by the International Society for Quality Electronic Design (ISQED), on March 17, 2016, at the Santa Clara Convention Center in Santa Clara, Calif. The IoT Summit is a forum for researchers and industry leaders to present, highlight, and discuss the latest products, applications, development, and business opportunities in the Internet of Things (IoT).

“As IoT moves mainstream, managing the glut of data becomes a formidable act. Objectivity and other leading companies will play major roles in dealing with data challenges posed by over billions of connected devices,” said Dr. Ali Iranmanesh, IoT Summit organizer and Chairman and Founder of the ISQED.

Brian Clark, VP of Products at Objectivity, will be opening the conference with his keynote, titled “Making Sense of Smart Sensors: Not as Easy as it Looks!” He will be revealing what organizations should be seeking in an IoT solution in order to analyze data relationships, guarantee transactionality, and dramatically improve system performance.

“When people talk about the Internet of Things, it always sounds like utopia: a world connected seamlessly by sensors. The reality of achieving this vision, however, is much more complicated. Many IoT software vendors promote a ‘DIY approach’ from open-source components, which oversimplifies the data ingest process and puts businesses in a dangerous position should a particular tool fail. Our keynote will discuss how best to integrate the open source stack with proven technology to fuse streaming, sensor-driven Fast Data with static Big Data in order to realize the true potential of the IoT,” said Brian Clark.

Additional topics that will be covered at the IoT Summit include IoT applications, such as wearables, robotics and smart power grids, and IoT enabling products and services spanning the entire technology stack, from data management platforms and middleware to data analytics and system security. More conference information can be found at Register today and use the promotional code: OBJMSS to receive a 35% discount. Visit Objectivity at the conference in booth 201.

About Objectivity

Objectivity, Inc. is a pioneer in high-performance distributed database platforms that power mission-critical applications for the most demanding and complex data sources in the enterprise. Objectivity enables organizations to accelerate time-to-value of their data assets at scale by enriching Big Data with Fast Data.

With a rich history serving Global 1000 customer and partners, Objectivity holds deep domain expertise in fusing vital information from massive data volumes to capture new revenue opportunities, drive competitive advantages and deliver better business value. Objectivity is privately held with headquarters in San Jose, California. Visit to learn more.


Media Contact:

Alyssa Jarrett

Senior Marketing Manager, Objectivity




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